{"title":"SP25 Button Up Shirts","description":"","products":[{"product_id":"zuma-short-sleeve-button-up-shirt-lavender-1","title":"Zuma Short Sleeve Button Up Shirt","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cdiv dir=\"ltr\"\u003e\u003cspan\u003eEffortless, classic, and just the right amount of laid-back—The Zuma Short Sleeve button-up is your go-to for warm days and cool nights. Inspired by the timeless coastal style of Malibu’s iconic break, this shirt features a reverse print for a sun-washed, vintage look that feels like an old favorite from the first wear.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp data-pm-slice=\"1 3 []\"\u003e \u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePremium Fabric Blend:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 55% Cotton, 45% Viscose - cellulose fibers derived from plants for natural breathability and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSoft Hand Feel:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Lightweight and smooth against the skin, with an easy drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReverse Printed:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Subtle, low-luster finish with a vintage-inspired, sun-washed aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBreathable \u0026amp; Cool:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Designed to keep you comfortable from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"tower-20","offers":[{"title":"Blue \/ S","offer_id":52066554052975,"sku":"INSSP25W001:S","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Blue \/ M","offer_id":52066554085743,"sku":"INSSP25W001:M","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":52066554118511,"sku":"INSSP25W001:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":52066554151279,"sku":"INSSP25W001:XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":52066554184047,"sku":"INSSP25W001:2XL","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Lavender \/ S","offer_id":52066553889135,"sku":"INSSP25W002:S","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Lavender \/ M","offer_id":52066553921903,"sku":"INSSP25W002:M","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Lavender \/ L","offer_id":52066553954671,"sku":"INSSP25W002:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Lavender \/ XL","offer_id":52066553987439,"sku":"INSSP25W002:XL","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Lavender \/ 2XL","offer_id":52066554020207,"sku":"INSSP25W002:2XL","price":32.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/4285\/6815\/files\/instinct-sp25_ZUMASSBlue.jpg?v=1755727461"},{"product_id":"botanical-short-sleeve-button-up-shirt-blue-1","title":"Botanical Short Sleeve Button Up Shirt","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv dir=\"ltr\"\u003e\u003cspan\u003eEasygoing style meets vintage surf heritage in the Botanical Short Sleeve button-up. Whether you're chasing the sunset or kicking back with friends, this shirt delivers a laid-back, broken-in feel from day one. The reverse print technique gives it that perfectly sun-faded look—like an old favorite pulled straight from the archives.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp data-pm-slice=\"1 3 []\"\u003e \u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePremium Fabric Blend:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 55% Cotton, 45% Viscose - cellulose fibers derived from plants for natural breathability and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSoft Hand Feel:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Lightweight and smooth against the skin, with an easy drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReverse Printed:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Subtle, low-luster finish with a vintage-inspired, sun-washed aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBreathable \u0026amp; Cool:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Designed to keep you comfortable from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTimeless Style:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Built for those who live with Instinct—authentic, relaxed, and always in step with the moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"tower-20","offers":[{"title":"Blue \/ S","offer_id":52066554216815,"sku":"INSSP25W003:S","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":52066554249583,"sku":"INSSP25W003:M","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Blue \/ L","offer_id":52066554282351,"sku":"INSSP25W003:L","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Blue \/ XL","offer_id":52066554315119,"sku":"INSSP25W003:XL","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 2XL","offer_id":52066554347887,"sku":"INSSP25W003:2XL","price":32.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/4285\/6815\/files\/instinct-sp25_BOTANICALSSBlue_7e2eff15-3145-4bad-9640-8b0a962b1e17.jpg?v=1755727414"},{"product_id":"tapa-short-sleeve-woven-shirt-1","title":"Tapa Short Sleeve Button Up Shirt","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cdiv dir=\"ltr\"\u003e\u003cspan\u003eInspired by the artistry of island life, the Tapa Short Sleeve button-up blends traditional Polynesian motifs with laid-back surf style. The reverse print technique gives it a naturally sun-washed feel—like a well-traveled piece that’s been with you on every adventure.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp data-pm-slice=\"1 3 []\"\u003e \u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePremium Fabric Blend:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 55% Cotton, 45% Viscose - cellulose fibers derived from plants for natural breathability and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSoft Hand Feel:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Lightweight and smooth against the skin, with an easy drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReverse Printed:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Subtle, low-luster finish with a vintage-inspired, sun-washed aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBreathable \u0026amp; Cool:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Designed to keep you comfortable from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTimeless Style:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Built for those who live with Instinct—authentic, relaxed, and always in step with the moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"tower-20","offers":[{"title":"Indigo \/ S","offer_id":52066560573807,"sku":"INSSP25W007:S","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ M","offer_id":52066560606575,"sku":"INSSP25W007:M","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ L","offer_id":52066560639343,"sku":"INSSP25W007:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ XL","offer_id":52066560672111,"sku":"INSSP25W007:XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Indigo \/ 2XL","offer_id":52066560704879,"sku":"INSSP25W007:2XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Sand \/ S","offer_id":52066560737647,"sku":"INSSP25W008:S","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Sand \/ M","offer_id":52066560770415,"sku":"INSSP25W008:M","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Sand \/ L","offer_id":52066560803183,"sku":"INSSP25W008:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Sand \/ XL","offer_id":52066560835951,"sku":"INSSP25W008:XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 2XL","offer_id":52066560868719,"sku":"INSSP25W008:2XL","price":32.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/4285\/6815\/files\/instinct-sp25_TAPASSIndigo.jpg?v=1755726071"},{"product_id":"durban-short-sleeve-woven-shirt-1","title":"Durban Short Sleeve Button Up Shirt","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cdiv dir=\"ltr\"\u003e\u003cspan\u003eRooted in South African surf heritage and made for modern adventure, the Durban Short Sleeve button-up delivers easygoing style with a vintage edge. Inspired by South Africa’s iconic surf scene, this shirt is reverse printed for a naturally faded look that feels like it’s been with you since day one.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp data-pm-slice=\"1 3 []\"\u003e \u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePremium Fabric Blend:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 55% Cotton, 45% Viscose - cellulose fibers derived from plants for natural breathability and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSoft Hand Feel:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Lightweight and smooth against the skin, with an easy drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReverse Printed:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Subtle, low-luster finish with a vintage-inspired, sun-washed aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBreathable \u0026amp; Cool:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Designed to keep you comfortable from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTimeless Style:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Built for those who live with Instinct—authentic, relaxed, and always in step with the moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"tower-20","offers":[{"title":"Seafoam \/ S","offer_id":52066560901487,"sku":"INSSP25W005:S","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Seafoam \/ M","offer_id":52066560934255,"sku":"INSSP25W005:M","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Seafoam \/ L","offer_id":52066560967023,"sku":"INSSP25W005:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Seafoam \/ XL","offer_id":52066560999791,"sku":"INSSP25W005:XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Seafoam \/ 2XL","offer_id":52066561032559,"sku":"INSSP25W005:2XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S","offer_id":52066561065327,"sku":"INSSP25W006:S","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":52066561098095,"sku":"INSSP25W006:M","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":52066561130863,"sku":"INSSP25W006:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":52066561163631,"sku":"INSSP25W006:XL","price":32.5,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 2XL","offer_id":52066561196399,"sku":"INSSP25W006:2XL","price":32.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/4285\/6815\/files\/instinct-sp25_DURBANSSSeafoam_2.jpg?v=1755725996"},{"product_id":"botanical-short-sleeve-woven-shirt-1","title":"Botanical Short Sleeve Button Up Shirt","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cdiv dir=\"ltr\"\u003e\u003cspan\u003eEasygoing style meets vintage surf heritage in the Botanical Short Sleeve button-up. Whether you're chasing the sunset or kicking back with friends, this shirt delivers a laid-back, broken-in feel from day one. The reverse print technique gives it that perfectly sun-faded look—like an old favorite pulled straight from the archives.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cp data-pm-slice=\"1 3 []\"\u003e \u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePremium Fabric Blend:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e 55% Cotton, 45% Viscose - cellulose fibers derived from plants for natural breathability and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSoft Hand Feel:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Lightweight and smooth against the skin, with an easy drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eReverse Printed:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Subtle, low-luster finish with a vintage-inspired, sun-washed aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBreathable \u0026amp; Cool:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Designed to keep you comfortable from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTimeless Style:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Built for those who live with Instinct—authentic, relaxed, and always in step with the moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"tower-20","offers":[{"title":"Mauve \/ S","offer_id":52066561229167,"sku":"INSSP25W004:S","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Mauve \/ M","offer_id":52066561261935,"sku":"INSSP25W004:M","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Mauve \/ L","offer_id":52066561294703,"sku":"INSSP25W004:L","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Mauve \/ XL","offer_id":52066561327471,"sku":"INSSP25W004:XL","price":32.5,"currency_code":"USD","in_stock":true},{"title":"Mauve \/ 2XL","offer_id":52066561360239,"sku":"INSSP25W004:2XL","price":32.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/4285\/6815\/files\/instinct-sp25_BOTANICALSSMauve_2.jpg?v=1755725928"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/4285\/6815\/collections\/instinct-sp25_ZUMASSLavender.jpg?v=1756944155","url":"https:\/\/tower-20.com\/collections\/button-up-shirts.oembed","provider":"Silk Screen Shirts - B2B Wholesale","version":"1.0","type":"link"}